Back in December, I was looking towards the future and my plans for 2016. As I looked at my calendar and tried to brainstorm surf trips, music festivals, etc. As I looked towards spring, its hard not to think about Coachella. An event that happens every year and excites so many people for so many different reasons. Over the years, Coachella has not only become one of the world' largest music festivals but has organically created its own fashion, easily created its own industry and has definitely supplemented the local Southern California Economy. I started to think about the festival and how I could integrate The Smile Life but at the same time bring light to this festival by promoting what's good. Festival Fashion Guides are all the same. Every single year. You go through a slideshow of boring photos taken of celebrities or models seen at last years festival or out eating brunch in Hollywood. There are so many great brands out there doing great things, so why not introduce these brands and what they do to a group of consumers who care and are searching for the next cool thing to wear. Want to impress your friends? There is nothing for impressive than looking good while wearing products that have a greater purpose. Enjoy! The Conscious Coachella Style Guide is here!